Namibia’s indigenous “superfood” is taking center stage, and a prominent juice producer is urging farmers to join the mutete bandwagon.
The unassuming mutete plant, a staple in Namibian cuisine, is poised for a growth spurt. Frederick Shipipa, the mastermind behind the popular Mutete Juice, is calling on local farmers to expand mutete cultivation to meet the rising demand.
“There’s a booming market for mutete out there,” says Shipipa, Managing Director of MYM Trading CC, the parent company of Mutete Juice. “Mutete thrives in Namibia’s climate, and the demand from food and beverage producers like myself is undeniable.”
Shipipa highlights the critical role mutete plays in Namibian cuisine, particularly in the Okavango Delta region. “The widespread use in local dishes makes expanded cultivation crucial to avoid shortages for food manufacturers,” emphasizes a statement released by MYM Trading.
From Humble Beginnings to National Recognition
Mutete Juice, known for its clean bill of health – free from preservatives and additives – has become a favorite in over 15 supermarkets across Namibia. The positive reception has spurred MYM Trading to broaden Mutete Juice’s reach, with plans to stock shelves nationwide.
This success story is a testament to the potential of mutete. By encouraging more farmers to cultivate this indigenous crop, Shipipa envisions a mutually beneficial scenario. “Farmers will have a reliable market for their produce, and consumers will have continued access to this nutritious beverage,” he says.
The Call to Action: Embrace the Mutete Boom
Shipipa’s message is clear: Namibia’s agricultural sector stands to gain significantly from embracing mutete farming. With the growing demand for this versatile ingredient, both farmers and consumers can win.
As the demand for healthy, locally-sourced products continues to rise, mutete is well-positioned to become a star player in Namibia’s agricultural landscape. The time to cultivate this exciting opportunity is now.
